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What's my age again? : the influence of subjective age on consumer health-related attitudes
Brannon, Daniel; Miller, Chadwick J. - In: Health marketing quarterly 36 (2019) 3, pp. 254-270
Persistent link: https://www.econbiz.de/10012200144
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Trust, Commitment, and Older Women : Exploring Brand Attachment Differences in the Elderly Segment
Jahn, Steffen; Gaus, Hansjörg; Kiessling, Tina - 2012
Understanding older adults’ product consumption behavior is of high importance to consumer and marketing research. Prior studies have mainly focused on older adults’ cognitive decline and compared their behavior to that of younger consumers. A neglected area of research has been older...
Persistent link: https://www.econbiz.de/10014165414
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Unwrapping senior consumers' packaging experiences
Sudbury-Riley, Lynn - In: Marketing intelligence & planning 32 (2014) 6, pp. 666-686
Persistent link: https://www.econbiz.de/10010413625
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Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
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Revisiting the age construct : implications for service research
Kuppelwieser, Volker; Klaus, Philipp - In: Journal of service research 24 (2021) 3, pp. 372-389
Persistent link: https://www.econbiz.de/10012592944
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What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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Social identification, perception of aging, and successful aging in the workplace
Cheung, Francis K.; Wu, Anise M. S. - In: Journal of career development 41 (2014) 3, pp. 218-236
Persistent link: https://www.econbiz.de/10010362234
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When is age dissimilarity harmful for organisational identification? : the moderating role of age stereotypes and perceived age-related treatment
Sammarra, Alessia; Profili, Silvia; Peccei, Riccardo; … - In: Human relations : towards the integration of the social … 74 (2021) 6, pp. 869-891
Persistent link: https://www.econbiz.de/10012522707