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87
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85
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79
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78
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77
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71
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70
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67
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66
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66
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64
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63
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61
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58
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57
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56
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56
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55
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54
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Marketing letters : a journal of research in marketing
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61
Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
62
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
Saved in:
63
Personal aspirations and the consumption of luxury goods
Truong, Yann
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10008688894
Saved in:
64
Changing paradigms of luxury consumption in India : a conceptual model
Das Gupta, Krishna
- In:
South Asian journal of management : SAJM
16
(
2009
)
4
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003930054
Saved in:
65
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
66
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
67
Internationale Marken- und Produktpositionierung im High-End-Luxussegment : eine empirische Analyse der High Net Worth Individuals am Beispiel der Marke Maybach (Daimler AG)
Basler, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008860488
Saved in:
68
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
69
Need for uniqueness as antecedents to purchase behaviour amongst Indian youth
Khare, Arpita
;
Handa, Meenakshi
- In:
International journal of business and globalisation : IJBG
6
(
2011
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10008908258
Saved in:
70
Cultural differences in shopping for luxury goods : Western, Asian, and Hispanic tourists
Park, Kwangsoo
;
Reisinger, Yvette
- In:
Journal of travel and tourism marketing
26
(
2009
)
8
,
pp. 762-777
Persistent link: https://www.econbiz.de/10003952663
Saved in:
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