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Designing augmented reality services for enhanced customer experiences in retail

Vaidyanathan, Nageswaran; Henningsson, Stefan - In: Journal of service management 34 (2023) 1, pp. 78-99

Persistent link: https://www.econbiz.de/10013537616

The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist

Wanick, Vanissa; Stallwood, James; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 55-71). 2023

Persistent link: https://www.econbiz.de/10013542108

Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world

Pantea Keikhosrokiani (ed.) - 2023

"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...

Persistent link: https://www.econbiz.de/10013462585

Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)

Khashan, Mohamed A.; Elsotouhy, Mohamed M.; Alasker, … - In: Marketing intelligence & planning 41 (2023) 5, pp. 613-629

Persistent link: https://www.econbiz.de/10014313072

Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail

Erdmann, Anett; Mas, José Manuel; Arilla, Ramón - In: Journal of consumer behaviour 22 (2023) 4, pp. 912-932

Persistent link: https://www.econbiz.de/10014326275

Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users

Stangl, Brigitte; Kastner, Margit; Park, Sangwon; … - In: Journal of travel and tourism marketing 40 (2023) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10014285190

More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping

Lavoye, Virginie; Tarkiainen, Anssi; Sipilä, Jenni; … - In: Journal of business research : JBR 169 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014468556

The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes

Lavoye, Virginie; Sipilä, Jenni; Mero, Joel; … - In: The journal of services marketing 37 (2023) 10, pp. 1-21

Persistent link: https://www.econbiz.de/10014473563

Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment

Zhang, Kun; Wang, Jingyue; Zhang, Jinyi; Wang, Ying; … - In: Tourism management : research, policies, practice 102 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014457770

Exploring the role of augmented reality in purchase intention : through flow and immersive experience

Pathak, Kanishka; Prakash, Gyan - In: Technological forecasting & social change : an … 196 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014476883