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How to Develop Successful New Products
Blauner, Jeanne - In: Journal of Consumer Marketing 16 (1999) 1, pp. 104-105
Persistent link: https://www.econbiz.de/10014849531
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Marketing Straight to the Heart
Abyrab, M.J. - In: Journal of Consumer Marketing 16 (1999) 6, pp. 616-628
Persistent link: https://www.econbiz.de/10014849548
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Time for Life: The Surprising Ways Americans Use Their Time
Lynn, Michael - In: Journal of Consumer Marketing 17 (2000) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10014849553
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Consumers and Services
Shoemaker, Craig - In: Journal of Consumer Marketing 17 (2000) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10014849555
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Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets
Van den Bergh, Joeri - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185
Persistent link: https://www.econbiz.de/10014849556
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The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications
Jamthe, Sudha - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185
Persistent link: https://www.econbiz.de/10014849558
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GenderSell: How to Sell to the Opposite Sex
FitzGerald, Maureen - In: Journal of Consumer Marketing 17 (2000) 5, pp. 455-466
Persistent link: https://www.econbiz.de/10014849576
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Brands, Consumers, Symbols, and Research: Sidney J Levy on Marketing
Chamberlin, Dan - In: Journal of Consumer Marketing 17 (2000) 6, pp. 550-560
Persistent link: https://www.econbiz.de/10014849582
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Consumer Behaviour in Asia
Menon, Mohan K. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 179-189
Persistent link: https://www.econbiz.de/10014849594
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The Soul of the New Consumer: Authenticity – What We Buy and Why in the New Economy
Goldsmith, Ronald E. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 179-189
Persistent link: https://www.econbiz.de/10014849595