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Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 937-954

Persistent link: https://www.econbiz.de/10008736820

Spann, Martin; Soukhoroukova, Arina - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 4 (2007) 3, pp. 18-29

Persistent link: https://www.econbiz.de/10003540405

Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008

Persistent link: https://www.econbiz.de/10003573345

Spann, Martin; Mang, Stefan - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 681-698). 2007

Persistent link: https://www.econbiz.de/10003511030

Hinz, Oliver; Spann, Martin - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 474-485

Persistent link: https://www.econbiz.de/10008655576

Bruggen, Gerrit H. van; Spann, Martin; Lilien, Gary L.; … - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 404-416

Persistent link: https://www.econbiz.de/10008655661

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

Persistent link: https://www.econbiz.de/10009579976

Takac, Carsten; Hinz, Oliver; Spann, Martin - In: Electronic markets : the international journal on … 21 (2011) 3, pp. 185-195

Persistent link: https://www.econbiz.de/10009311587

Becker, Jan U.; Spann, Martin; Schulze, Timo - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 579-592

Persistent link: https://www.econbiz.de/10011399128

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

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