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Buyer social responsibility : a general concept and its implications for marketing management

Ingenbleek, Paul T. M.; Meulenberg, Mathias T. G.; … - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1428-1448

Persistent link: https://www.econbiz.de/10011405589

Effects of quality and corporate social responsibility on loyalty

Chomvilailuk, Rojanasak; Butcher, Ken - In: The service industries journal 34 (2014) 11/12, pp. 938-954

Persistent link: https://www.econbiz.de/10010394586

It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers

Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49

Persistent link: https://www.econbiz.de/10011293445

An investigation of consumer evaluation of authenticity of their company's CSR engagement

Fatma, Mobin; Khan, Imran - In: Total quality management & business excellence 33 (2022) 1, pp. 55-72

Persistent link: https://www.econbiz.de/10012821355

Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households

Chen, Lin; Chen, Yuxin; Chiang, Jeongwen; Zhang, Yufei - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1123-1146

Persistent link: https://www.econbiz.de/10012796460

Which corporate social responsibility issues do consumers perceive as relevant to be evaluated in the hotel sector?

Pérez-Aranda, José A.; Boronat-Navarro, Montserrat - In: European journal of international management : EJIM 17 (2022) 1, pp. 60-85

Persistent link: https://www.econbiz.de/10012798023

Perception of consumers' awareness about sustainability of fashion brands

Mandarić, Doroteja; Hunjet, Anica; Kozina, Goran - In: Journal of risk and financial management : JRFM 14 (2021) 12, pp. 1-14

Consumers’ perception, awareness, and behavior toward sustainable fashion were surveyed with a questionnaire in which 263 respondents participated, and obtained data were primarily analyzed using descriptive statistics and t-test. The focus of this research was consumer attitudes toward...

Persistent link: https://www.econbiz.de/10012799170

Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect

Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97

Persistent link: https://www.econbiz.de/10012800974

Beliefs to behaviors : how religiosity alters perceptions of CSR initiatives and retail selection

Friske, Wesley; Cockrell, Seth; King, Robert A. - In: Journal of macromarketing 42 (2022) 1, pp. 114-127

Persistent link: https://www.econbiz.de/10012802060

Is it all for show? : environmental brand identification on skin care and cosmetic websites

Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456

Persistent link: https://www.econbiz.de/10012515871