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Explaining consumer reactions to corporate social responsibility : the role of gratitude and altruistic values
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: Journal of business ethics : JOBE 114 (2013) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10009780384
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Curvilinear effects of corporate social responsibility and benevolence on loyalty
Vlachos, Pavlos A.; Krepapa, Areti; Panagopoulos, … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 248-262
Persistent link: https://www.econbiz.de/10010202910
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Testing the buffering an boomerang effects of CSR practices on consumers' perception of a corporation during a crisis
Kim, Hark-Shin; Lee, Sun Young - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 277-293
Persistent link: https://www.econbiz.de/10011474394
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How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model
Fortunato, Josh A. - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10011480857
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Corporate social responsibility in the retail apparel context : exploring consumers' personal and normative influences on patronage intentions
Diddi, Sonali; Niehm, Linda S. - In: Journal of marketing channels : ... distribution … 23 (2016) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10011496577
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Customers' perceived priority areas and overall attitudes toward Saudi retail banks that pursue corporate social responsibility
Opoku, Robert A. - In: Middle East journal of management : MEJM 2 (2015) 3, pp. 268-282
Persistent link: https://www.econbiz.de/10011503551
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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001