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21
Consumer resilience and consumer attitude towards traumatic events
Rew, Dongjun
;
Minor, Michael
- In:
Journal of customer behaviour
17
(
2018
)
4
,
pp. 319-334
Persistent link: https://www.econbiz.de/10012050911
Saved in:
22
Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa
;
Panda, Rajesh
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
Saved in:
23
Gesundheitslabel : eine Bestandsaufnahme
Müller, Sebastian
;
Teusch, Christoph
;
Kuhn, Eva
;
Buyx, …
-
2020
Persistent link: https://www.econbiz.de/10012250166
Saved in:
24
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
25
What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
Saved in:
26
Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei
;
Funk, Daniel C.
;
McDonald, Heath
- In:
Journal of business research : JBR
75
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
Saved in:
27
Impact of CSR on consumer behavior of Bahraini women in the cosmetics industry
Shabib, Fatema
;
Ganguli, Subhadra
- In:
World journal of entrepreneurship, management and …
13
(
2017
)
3
,
pp. 174-203
Persistent link: https://www.econbiz.de/10011701937
Saved in:
28
A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
Saved in:
29
Customer relationship enhancements from corporate social responsibility activities within the hospitality sector : empirical research from vietnam
Le Mong Diem Hang
;
Ferguson, David L.
- In:
Corporate reputation review : an international journal
19
(
2016
)
3
,
pp. 244-262
Persistent link: https://www.econbiz.de/10011601161
Saved in:
30
The role of CSR in crises : integration of situational crisis communication theory and the persuasion knowledge model
Ham, Chang-Dae
;
Kim, Jeesun
- In:
Journal of business ethics : JOBE
158
(
2019
)
2
,
pp. 353-372
Persistent link: https://www.econbiz.de/10012058196
Saved in:
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