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Consumer resilience and consumer attitude towards traumatic events
Rew, Dongjun; Minor, Michael - In: Journal of customer behaviour 17 (2018) 4, pp. 319-334
Persistent link: https://www.econbiz.de/10012050911
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Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa; Panda, Rajesh - In: Journal of customer behaviour 19 (2020) 1, pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
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Gesundheitslabel : eine Bestandsaufnahme
Müller, Sebastian; Teusch, Christoph; Kuhn, Eva; Buyx, … - 2020
Persistent link: https://www.econbiz.de/10012250166
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Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok; Baeck, Sunmee - In: The journal of product & brand management 25 (2016) 6, pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
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Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath - In: Journal of business research : JBR 75 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
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Impact of CSR on consumer behavior of Bahraini women in the cosmetics industry
Shabib, Fatema; Ganguli, Subhadra - In: World journal of entrepreneurship, management and … 13 (2017) 3, pp. 174-203
Persistent link: https://www.econbiz.de/10011701937
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A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin; Uzunoğlu, Ebru; Kaplan, Melike Demirbağ; … - In: Corporate social responsibility and environmental management 23 (2016) 4, pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
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Customer relationship enhancements from corporate social responsibility activities within the hospitality sector : empirical research from vietnam
Le Mong Diem Hang; Ferguson, David L. - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 244-262
Persistent link: https://www.econbiz.de/10011601161
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The role of CSR in crises : integration of situational crisis communication theory and the persuasion knowledge model
Ham, Chang-Dae; Kim, Jeesun - In: Journal of business ethics : JOBE 158 (2019) 2, pp. 353-372
Persistent link: https://www.econbiz.de/10012058196