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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita; Rehman, Asad - In: International journal of electronic marketing and … 8 (2017) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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The interpersonal effects of emotion intensity in customer service : perceived appropriateness and authenticity of attendants' emotional displays shape customer trust and satisfact...
Cheshin, Arik; Amit, Adi; Kleef, Gerben A. van - In: Organizational behavior and human decision processes : … 144 (2018), pp. 97-111
Persistent link: https://www.econbiz.de/10011843755
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The influence of social crowding on brand attachment
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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An expanded servicescape framework as the driver of place attachment and word of mouth
Line, Nathaniel D.; Hanks, Lydia; Kim, Woo Gon - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 476-499
Persistent link: https://www.econbiz.de/10011900489
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You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett - In: Journal of strategic marketing 26 (2018) 5, pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
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Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara; Hong, Yuan - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
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Consumer socialization agency in tourism decisions
Aleti, Torgeir; Ilicic, Jasmina; Harrigan, Paul - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10011912203