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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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Understanding the social learning effect in contagious switching behavior
Hu, Mantian; Yang, Sha; Xu, Daniel Yi - In: Management science : journal of the Institute for … 65 (2019) 10, pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
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Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors
Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul; … - In: International journal of hospitality management 82 (2019), pp. 318-325
Persistent link: https://www.econbiz.de/10012121858
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Remaining of current social network sites : an unconscious and conscious perspective
Huang, Hsin-Yi; Shih, Sheng-Pao - In: Journal of electronic commerce research : JECR 20 (2019) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10012153951
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The role of social influence and e-service quality in impacting loyalty for online life insurance : a SEM-based study
Viswanathan, Preeti; Singh, Anurupa B.; Gupta, Garima - In: International journal of business excellence : IJBEX 20 (2020) 3, pp. 322-337
Persistent link: https://www.econbiz.de/10012199110
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita; Rehman, Asad - In: International journal of electronic marketing and … 8 (2017) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
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The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana; Wagner, Maximilian Oskar; Meyer, Anton - In: Journal of service management 28 (2017) 3, pp. 418-441
Persistent link: https://www.econbiz.de/10011758696