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Changes in customer preference heterogeneity patterns : a simulation study

Sudharshan, Devanathan; Mild, Andreas - In: Journal of modelling in management 12 (2017) 2, pp. 303-319

Persistent link: https://www.econbiz.de/10011748789

Cultivating the brand-customer relationship in Facebook fan pages : a study of fast-fashion industry

Chang, Shing Wan; Fan, Shih-Heng - In: International journal of retail & distribution management 45 (2017) 3, pp. 253-270

Persistent link: https://www.econbiz.de/10011640101

Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships

Duan, Jingyi; Dholakia, Ruby R. - In: The journal of consumer marketing 34 (2017) 5, pp. 404-413

Persistent link: https://www.econbiz.de/10011782924

Emotional labor in a non-isolated service encounter : the impact of customer observation on perceived authenticity and perceived fairness

Olk, Stephan; Lindenmeier, Jörg; Tscheulin, Dieter K.; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012431572

An expanded servicescape framework as the driver of place attachment and word of mouth

Line, Nathaniel D.; Hanks, Lydia; Kim, Woo Gon - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 476-499

Persistent link: https://www.econbiz.de/10011900489

Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy

Pagani, Margherita; Malacarne, Giovanni - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 133-148

Persistent link: https://www.econbiz.de/10011658367

Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

Persistent link: https://www.econbiz.de/10014582263

Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club

Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21

Persistent link: https://www.econbiz.de/10012173429

The effect of different types of virtual influencers on consumers' emotional attachment

Yan, Ji; Xia, Senmao; Jiang, Amanda; Lin, Zhibin - In: Journal of business research : JBR 177 (2024), pp. 1-21

Persistent link: https://www.econbiz.de/10014552002

Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences

Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251

Persistent link: https://www.econbiz.de/10014555774