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Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-22

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://www.econbiz.de/10014527885

Consumer perceptions matter: A case study of an anomaly in English football

Reade, J. James; van Ours, Jan C. - 2024

In 1983 England's fifth-tier football competition introduced a two-points-for-ahome-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...

Persistent link: https://www.econbiz.de/10014547699

Hotel restaurant co-branding - The impact of consumer evaluation on perceived risk, perceived value and intention to purchase

Ashton, Ann Suwaree; Scott, Noel; Breakey, Noreen - 2008

The purpose of this conceptual paper is to develop an understanding the role of consumer evaluation of hotel restaurant co-branding and consider how this impacts intention to purchase. Developed from the existing co-branding literature, a conceptual model of hotel-restaurant co-branding is...

Persistent link: https://www.econbiz.de/10009448498

Gendered perceptions of experiential value in using web-based retail channels

Andrews, L.; Kiel, G.; Drennan, J.; Boyle, M. V.; … - 2007

values that influence male and female consumers' choice to purchase online and then drive their behaviour online through … contribution to the consumer behaviour literature as to date, no research has been found that undertakes such a comprehensive …

Persistent link: https://www.econbiz.de/10009448547

The market for preferences

Earl, PE; Potts, J - 2004

Learning processes are widely held to be the mechanism by which boundedly rational agents adapt to environmental changes. We argue that this same outcome might also be achieved by a different mechanism, namely specialisation and the division of knowledge, which we here extend to the consumer...

Persistent link: https://www.econbiz.de/10009448633

Who are 'innovators' and do they matter? A critical review of the evidence supporting the targeting of 'innovative' consumers

McDonald, H.; Alpert, F. - 2007

further research into methods that will accurately identify them and predict their purchasing behaviour. Practical …/value – Although many studies have attempted to address the question of what drives individual adoption behaviour, the rationale for …

Persistent link: https://www.econbiz.de/10009448836

Best value, partnerships and relationship marketing in local government

Rees, Patricia L.; Gardner, Hanne - 2003

Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.

Persistent link: https://www.econbiz.de/10009455012

Customer satisfaction: contrasting academic and consumers’ interpretations

Parker, Cathy; Mathews, Brian P. - 2001

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455031

Consumer acceptance and market success: Wal-Mart in the UK and Germany

Pioch, Elke; Gerhard, Ulrike; Fernie, John; Arnold, … - 2009

market, no clear pattern between retailers adhering to salient patronage norms, patronage behaviour and market position could … collected via telephone surveys in two regional German and UK markets in 2002/2003. Salient patronage norms in each market were … established and Wal-Mart's as well as its competitors' performance on those norms were assessed.Findings – In the German context …

Persistent link: https://www.econbiz.de/10009455032

Generation Y female consumer decision-making styles

Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455074