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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468
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Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : das Beispiel der deutschen Brauwirtschaft
Köster, Lars - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003297766
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Die Bedeutung von geschützten geographischen Angaben in der Produktmarkierung
Profeta, Adriano; Enneking, Ulrich; Balling, Richard - In: Umwelt- und Produktqualität im Agrarbereich : 44. …, (pp. 195-202). 2005
Persistent link: https://www.econbiz.de/10003296292
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Lokale Produktherkunft und Konsumentenverhalten : der Einfluss der City-of-Origin auf die Kaufentscheidung
Schirrmann, Eric - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509292
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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Did wine consumption change during the COVID-19 Lockdown in France, Italy, Spain, and Portugal?
Dubois, Magalie; Agnoli, Lara; Cardebat, Jean-Marie; … - In: Journal of wine economics 16 (2021) 2, pp. 131-168
Persistent link: https://www.econbiz.de/10012656818
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Brewing the recipe for beer brand equity
Calvo Porral, Cristina; Bourgault, Normand; Calvo … - In: European research studies : an international … 16 (2013) 2, pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
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Death and re-birth of Alabama beer
White, Richard - In: Business history 58 (2016) 5/6, pp. 785-795
Persistent link: https://www.econbiz.de/10011603411
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Tax pass-through in the European beer market
Ardalan, Aria; Kessing, Sebastian - 2019
We study the pass-through of indirect taxes on beer prices in the European Union (EU). Exploiting the variation of … value added tax rates, beer excise tax rates, and beer prices in a panel of monthly data from 1996 to 2016 of all current 28 … EU member states, we estimate the tax pass-through of specific beer excise taxes and ad valorem value added taxes (VAT …
Persistent link: https://www.econbiz.de/10012002860