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Who will embrace upward line extension? : the role of power distance belief
He, Yue; Mo, Zan; Wan, Xiuqi; Li, Mengyin; Fu, Huijian - In: Journal of retailing and consumer services 75 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014371751
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The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin; Eugene Cheng-xi Aw; Tan, Garry Wei-Han; Cham … - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
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Self-congruity and brand loyalty : an innovation of diffusion approach
Babu, P. Praveen; Prabakar, S. - In: International journal of electronic marketing and … 11 (2020) 4, pp. 343-351
Persistent link: https://www.econbiz.de/10012509328
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Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno; Pontes, Nicolas; Czarnecka, Barbara; … - In: The journal of product & brand management 31 (2022) 7, pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
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Green brand strategies in the fashion industry : leveraging connections of the consumer, brand, and environmental sustainability
Kim, Hye-Shin; Hall, Martha L. - In: Sustainable fashion supply chain management : from …, (pp. 31-45). 2015
Persistent link: https://www.econbiz.de/10010518715
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On the formation of the psychological contract : a schema theory perspective
Sherman, Ultan; Morley, Michael - In: Group & organization management : an international journal 40 (2015) 2, pp. 160-192
Persistent link: https://www.econbiz.de/10010527190
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The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction
Johnson, Jeff S.; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10010256712
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Mental representation of brands : a schema-based approach to consumers’ organization of market knowledge
Halkias, Georgios - In: The journal of product & brand management 24 (2015) 5, pp. 438-448
Persistent link: https://www.econbiz.de/10011442997
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Do we order product review information display? How?
Huang, Liqiang; Tan, Chuan-hoo; Ke, Weiling; Wei, Kwok Kee - In: Information & management : the internat. journal of … 51 (2014) 7, pp. 883-894
Persistent link: https://www.econbiz.de/10010431283
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Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013162358