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Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students

Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of … brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its … relationship with other independent variables (i.e. country of origin, students’ demography, brand reputation, purchase behavior …

Persistent link: https://www.econbiz.de/10010228871

Diagnosing service brand strength : customer-dominant brand relationship mapping

Strandvik, Tore Martin; Heinonen, Kristina - In: Journal of service management 24 (2013) 5, pp. 502-519

Persistent link: https://www.econbiz.de/10010196055

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690

Persistent link: https://www.econbiz.de/10010201724

The effects of service brand dimensions on brand loyalty

Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of retailing and consumer services 21 (2014) 2, pp. 139-147

Persistent link: https://www.econbiz.de/10010338593

The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality

Huang, Chao-Chin; Fang, Shih Chieh; Huang, Shyh-ming; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 2, pp. 184-204

Persistent link: https://www.econbiz.de/10010253986

Symbolic drivers of consumer-brand identification and disidentification

Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793

Persistent link: https://www.econbiz.de/10011436273

Proactive versus reactive apparel brands in sustainability : influences on brand loyalty

Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122

Persistent link: https://www.econbiz.de/10011442366

Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil

Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032

Persistent link: https://www.econbiz.de/10011553877

How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28

Persistent link: https://www.econbiz.de/10011453142

Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533