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Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012601505

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

National versus private-label brands : dynamics, conceptual framework, and empirical perspective

Rizkallah, Elias G.; Miller, Heather - In: Journal of business & economics research 13 (2015) 2, pp. 123-136

Persistent link: https://www.econbiz.de/10011288766

An empirical study of the antecedents and consequences of brand engagement

Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591

Persistent link: https://www.econbiz.de/10011381691

Evaluating and managing brand repurchase across multiple geographic retail markets

Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422

Persistent link: https://www.econbiz.de/10010226428

The brand orientation-performance relationship : an examination of moderation effects

Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641

Persistent link: https://www.econbiz.de/10010197493

Brand personality: a meta-analytic review of antecedents and consequences

Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10009786900

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Damaging brands through market research : can customer involvement in prediction markets damage brands?

Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248

Persistent link: https://www.econbiz.de/10010364043

Brand positioning strategies for industrial firms providing customer solutions

Jalkala, Anne Maarit; Keränen, Joona - In: The journal of business & industrial marketing 29 (2014) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10010345206