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Dark Side of Consumer Behavior : Brand Hate and Anti-Brand Actions

Md. Kashedul Wahab, Tuhin - 2020

Negative consumer emotion towards brand like brand hate is a common phenomenon nowadays which causes anti-brand actions …. This study aims to find out the influence of unfavorable brand image and negative past experiences on consumer brand hate … used to analyze the data. The findings of the study suggest that negative brand image has significant influence on consumer …

Persistent link: https://www.econbiz.de/10012844458

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Raggio, Randle D. - 2009

In 2003, Pamp;G rolled out a new proprietary brand tracking system based on Keller's (2003) consumer-based brand equity …

Persistent link: https://www.econbiz.de/10012721662

The Interplay between Cumulative Customer Satisfaction and Brand Value : Its Effect on Cash Flow, ROI and Tobin's Q

Angulo, Luis Fernando - 2008

This research focuses its attention to empirically investigate the interplay between cumulative customer satisfaction and brand value as well as its effect over firms' performance. As literature review suggests, both cumulative customer satisfaction and brand value have been probed as regards...

Persistent link: https://www.econbiz.de/10012726365

Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions : A Multi-Experiment Analysis

Rajagopal, Dr - 2008

coordinate consumer expectations of the purchasing decisions of other consumers in markets with consumption externalities. The …

Persistent link: https://www.econbiz.de/10012727247

Brand Metrics : A Tool to Measure Performance

Rajagopal, Dr - 2007

An increasing interest in the continuous evaluation of brand performance has been observed in both managers and academics over recent past using metrics approach. This paper discusses the essential components of a brand metrics strategy and application of brand scorecard as an integrated...

Persistent link: https://www.econbiz.de/10012730824

FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember

Hariyana, Nanik - 2017

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with...

Persistent link: https://www.econbiz.de/10012951034

The Effectiveness of Information Architecture Design Towards Brand Equity

Bayunitri, Bunga Indah - 2017

Objective – The paper aims to investigate the effectiveness of information architecture design towards brand equity in the case of GO-JEK company.Methodology/Technique – Types of research are a descriptive analysis and causal also measuring a conclusion by using a regression analysis and for...

Persistent link: https://www.econbiz.de/10012951674

The Moderating Roles of Chinese Consumers' Social System Confidence on the Effects of Achievement Values Reflected in a Brand and Its Advertising on Brand Attitudes

Choi, Nak-Hwan - 2017

As the market is playing an increasingly important role in the Chinese economy, we ask which value the Chinese people will support, what effect the endorsed value (i.e., achievement) will have on consumers' social system confidence, and how brand symbolism can function in adapting to the social...

Persistent link: https://www.econbiz.de/10012952358

Factors Affecting Firm Value Changes Following Foreign Brand Acquisitions : Conceptualization and Propositional Development

Oh, Han-Mo - 2017

Acquiring foreign brands enable firms to efficiently and effectively compete internationally and globally by changing their brand portfolios while lowering risk. Therefore, foreign brand acquisitions can be a crucial strategy for a firm that desires to enter a foreign market. Despite this...

Persistent link: https://www.econbiz.de/10012952383

Factors Influencing Consumers’ Preference for Private Label Brands (PLBs) of Organized Retail in South Rajasthan - An Empirical Study

Vyas, Rahul - 2017

This research was conducted in Three Districts of South Rajasthan (Udaipur, Chittorgarh and Pali) and explores the reasons behind the preference of purchasing Private label brands (PLBs) from an organized retail chain store by consumers. Participants indicated that their decision to purchase...

Persistent link: https://www.econbiz.de/10012952617