Narrow search
Showing 1 - 10 of 142
Cover Image
Marketplace lifestyles in an age of social media : theory and methods
Kahle, Lynn R.; Valette-Florence, Pierre - 2012
Persistent link: https://www.econbiz.de/10013530608
Cover Image
Marketplace lifestyles in an age of social media : theory and methods
Kahle, Lynn R.; Valette-Florence, Pierre - 2012
Persistent link: https://www.econbiz.de/10009617269
Cover Image
Marketplace Lifestyles in an Age of Social Media
Kahle, Lynn R. - 2014
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current
Persistent link: https://www.econbiz.de/10011834278
Cover Image
The values of Americans : implications for consumer adaption
Kahle, Lynn R. - In: Personal values and consumer psychology, (pp. 77-86). 1984
Persistent link: https://www.econbiz.de/10002201438
Cover Image
The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R. - In: Journal of marketing 50 (1986) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10001012001
Cover Image
Contemporary research on consumer and business social values : special issue on social values
Kahle, Lynn R. (contributor) - In: Journal of business research : JBR 20 (1990) 2, pp. 81-190
Persistent link: https://www.econbiz.de/10001089281
Cover Image
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Cover Image
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre - 1989
Persistent link: https://www.econbiz.de/10001090043
Cover Image
Les styles de vie : bilan critique et perspectives ; du mythe à la réalité
Valette-Florence, Pierre - 1994
Persistent link: https://www.econbiz.de/10004190032
Cover Image
What motivates people to be materialistic? Developing a measure of materialism motives
Gurel‐Atay, Eda; Sirgy, M. Joseph; Webb, David; … - In: Journal of Consumer Behaviour 20 (2020) 3, pp. 590-606
Persistent link: https://www.econbiz.de/10012406582