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From brand vision to brand eva...
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Brand management
42
Markenführung
42
Brand
28
Markenartikel
28
Brand image
23
Markenimage
23
Consumer behaviour
17
Konsumentenverhalten
17
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English
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De Chernatony, Leslie
69
Buil, Isabel
24
Wallace, Elaine
17
Christodoulides, George
4
McDonald, Malcolm
4
Merrilees, Bill
4
Bravo, Rafael
3
Martínez, Eva
3
Bernath, Ratna
2
Cottam, Susan
2
Dall'Olmo Riley, Francesca
2
Daniels, Kevin
2
Guest, Duncan
2
Jevons, Colin
2
Johnson, Gerry
2
Martínez Salinas, Eva
2
Montaner, Teresa
2
Pardos Martínez, Eva
2
Veloutsou, Cleopatra
2
Brodie, Roderick J.
1
Christodoulides, Geoge
1
Coleman, Darren
1
Coleman, Darren Andrew
1
Cottam, Susan Louise
1
De Chernatony, L.
1
Halikias, John G.
1
Halliburton, Chris
1
Hem, Leif E.
1
Hogan, Michael
1
Knox, Simon
1
Matute, Jorge
1
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1
Pina, José M.
1
Ruzzier, Maja Konecnik
1
Segal-Horn, Susan
1
Suvatjis, Jean
1
Suvatjis, Jean Yannis
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Tarnovskaya, Veronika V.
1
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Journal of business research : JBR
10
European journal of marketing : EJM
6
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
The journal of product & brand management
4
Brand management ; Vol. 4
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The service industries journal
2
Brand management ; Vol. 1
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
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Cuadernos de economía y dirección de la empresa : CEDE
1
EBSCOhost eBook Collection
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
1
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1
International marketing ; Vol. 2
1
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1
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1
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1
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1
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1
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1
Marketing Intelligence & Planning
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
1
The international library of management
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing book
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
70
Other ZBW resources
1
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The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
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2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
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3
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
4
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
5
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
6
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
7
Brand price recall and the implications for pricing research
De Chernatony, Leslie
;
Knox, Simon
-
1992
Persistent link: https://www.econbiz.de/10000138411
Saved in:
8
Developing a positioning strategy in the oil pump industry : but benchmarked against whom?
De Chernatony, Leslie
;
Daniels, Kevin
;
Johnson, Gerry
-
1992
Persistent link: https://www.econbiz.de/10000140406
Saved in:
9
Developing pan-European brands in the single European market
De Chernatony, Leslie
;
Bernath, Ratna
-
1992
Persistent link: https://www.econbiz.de/10000140409
Saved in:
10
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
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