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Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel; De Chernatony, Leslie; Martínez Salinas, Eva - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
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The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie - 2012
Persistent link: https://www.econbiz.de/10009628613
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Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: Journal of business research : JBR 66 (2013) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
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Introduction : thought leadership in brand management
Merrilees, Bill; Wallace, Elaine; Buil, Isabel; De … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
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Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
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Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik; De Chernatony, Leslie - In: Journal of business research : JBR 66 (2013) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
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Introduction: Thought leadership in brand management
Jevons, Colin; Buil, Isabel; Merrilees, Bill; De … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
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Special section: Thought leadership in brand management
Jevons, Colin (contributor); Buil, Isabel (contributor);  … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
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The influence of brand equity on consumer responses
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560