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From brand vision to brand eva...
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Brand management
17,817
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11,261
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11,149
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10,307
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10,211
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9,320
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8,281
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3,114
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3,108
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2,240
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2,100
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2,097
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1,908
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1,826
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1,607
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1,086
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1,051
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1,034
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1,014
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1,012
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978
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924
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Burmann, Christoph
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91
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80
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77
Keller, Kevin Lane
74
Bruhn, Manfred
67
Sattler, Henrik
64
Bauer, Hans H.
59
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57
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
47
Loureiro, Sandra Maria Correia
44
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43
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42
Romaniuk, Jenni
42
Foroudi, Pantea
41
Fournier, Susan
41
Völckner, Franziska
39
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38
Schmidt, Holger J.
38
Ko, Eunju
37
Strebinger, Andreas
37
Iglesias, Oriol
36
Ind, Nicholas
36
Diamantopoulos, Adamantios
35
Gierl, Heribert
34
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
34
Christodoulides, George
32
Kernstock, Joachim
32
Veloutsou, Cleopatra
32
Dawes, John
31
Han, Heesup
31
Fetscherin, Marc
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Springer Fachmedien Wiesbaden
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32
Gesellschaft zur Erforschung des Markenwesens
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Markenverband
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Information Resources Management Association
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Université Paris-Dauphine
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IGI Global
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Springer Gabler <Firma>
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Springer International Publishing
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Books on Demand GmbH <Norderstedt>
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NetLibrary, Inc
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Verlag Franz Vahlen
7
Campus Verlag
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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American Marketing Association
5
Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
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HEC Paris (École des Hautes Études Commerciales)
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Helmut-Schmidt-Universität
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International Institute of Social and Economic Sciences
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Lithuanian University of Agriculture
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OECD
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ToKnowPress
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Österreichische Werbewissenschaftliche Gesellschaft
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Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
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4
Europäische Kommission / Gemeinsame Forschungsstelle
4
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4
Fördergesellschaft Marketing an der Universität Augsburg
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Journal of business research : JBR
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The journal of brand management : an international journal
664
The journal of product & brand management
417
Journal of retailing and consumer services
394
SpringerLink / Bücher
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Psychology & marketing
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Journal of Product & Brand Management
180
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
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134
Journal of advertising research
132
Journal of marketing management : MM
132
Tourism management : research, policies, practice
132
International journal of hospitality management
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Marketing intelligence & planning
130
Journal of marketing
127
Journal of strategic marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
Strategic Direction
124
Journal of travel and tourism marketing
120
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International marketing review
89
The journal of consumer marketing
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
The Trademark reporter
85
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
European Journal of Marketing
82
International journal of advertising : the quarterly review of marketing communications
82
Journal of global marketing
80
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
922
Other ZBW resources
813
RePEc
462
EconStor
100
BASE
72
USB Cologne (business full texts)
21
ArchiDok
5
OLC EcoSci
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Showing
1
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10
of
27,878
Sort
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date (newest first)
date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
An empirical research into IPL's
brand
doppelgänger using the
brand
concept mapping technique
Sood, Gaurav
;
Sharma, J. K.
- In:
International journal of public sector performance …
14
(
2024
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
Saved in:
4
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
5
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
6
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
8
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
9
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
10
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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