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The cultural side of innovation : adding values
Jacobs, Dany - 2018 - First issued in paperback
Persistent link: https://www.econbiz.de/10011901069
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Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree; Shankar, Avi - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
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Adoption of homesharing platforms : a cross-cultural study
Muñoz-Leiva, Francisco; Mayo-Muñoz, Xavier; … - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011924269
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Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: The journal of product innovation management : an … 27 (2010) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2011
Persistent link: https://www.econbiz.de/10009356151
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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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Customer influence value and purchase acceleration in new product diffusion
Ho, Teck-Hua; Li, Shan; Park, So-eun; Shen, Zuo-Jun - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 236-256
Persistent link: https://www.econbiz.de/10009548700
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Perceiving innovations : the role of processing fluency
Erz, Antonia - 2011
Persistent link: https://www.econbiz.de/10009428309