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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel; García-de-Frutos, Nieves - In: International journal of consumer studies 47 (2023) 5, pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
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Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü - In: International journal of emerging markets 18 (2023) 9, pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
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Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo; Bartsch, Fabian; Krüger, Tinka; Kim, … - In: International marketing review 40 (2023) 2, pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
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The country-of-origin effect in the services marketing field : a systematic review and directions for future research
Santos, Itır Ceren Morcote - In: International journal of export marketing : IJExportM 5 (2022) 1, pp. 103-136
Persistent link: https://www.econbiz.de/10014310069
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Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy; Librowicz, Michel; Hajjem, Ahlem; … - In: International marketing in the fast changing world, (pp. 199-233). 2015
Persistent link: https://www.econbiz.de/10011416186
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The role of the origin in international brand management
Strenzke, Jan-Hendrik - 2003
Persistent link: https://www.econbiz.de/10002195796
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062