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Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect
DeRosia, Eric David - 2003
Persistent link: https://www.econbiz.de/10003564760
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Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph - 2007
Persistent link: https://www.econbiz.de/10003568160
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Advertising tracking
Pai, Seema; Siddarth, S.; Divakar, Suresh - In: The Sage handbook of advertising, (pp. 233-246). 2007
Persistent link: https://www.econbiz.de/10003570483
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The effect of regulatory depletion on attitude certainty
Wan, Echo Wen; Rucker, Derek D.; Tormala, Zakary L.; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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A pictorial attitude IAT as a measure of implicit motives
Slabbinck, Hendrik; De Houwer, Jan; Van Kenhove, Patrick - 2011 - pre-peer reviewed vers.
Persistent link: https://www.econbiz.de/10009009171
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Eye Tracking als Instrument der Werbeerfolgskontrolle
Nufer, Gerd; Ambacher, Vanessa - 2012
modernster Technik, Werbemittel schon im Vorfeld der Veröffentlichung in Bezug auf ihre Werbewirkung zu untersuchen. So können … Grundlagen der menschlichen Wahrnehmung und die Grundlagen zur Verarbeitung visueller Informationen im Gehirn eingengangen …
Persistent link: https://www.econbiz.de/10009573522
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Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
Boerman, Sophie C.; Smit, Edith G.; Meurs, Lex van - In: Breaking new ground in theory and practice, (pp. 297-312). 2011
Persistent link: https://www.econbiz.de/10009381012
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Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10009560051