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Monetizing online content: digital paywall design and configuration

Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, … - In: Business & information systems engineering 62 (2020) 3, pp. 253-260

Persistent link: https://www.econbiz.de/10012242564

A novel architecture to monetize digital offerings

Reisman, Richard; Bertini, Marco - In: Journal of revenue and pricing management 17 (2018) 6, pp. 453-458

Persistent link: https://www.econbiz.de/10011978642

Introduction of Software Products and Services Through "Public" Beta Launches

Mehra, Amit; Shrimali, Gireesh - NET Institute - 2008

strategies like “skimming” or “penetration pricing” with beta launches. This analysis is done for products of branded and … unbranded Web 2.0 companies like Google and Flickr etc. We also examine the impact of different monetization models like direct … pricing and advertising on the beta launch strategy. …

Persistent link: https://www.econbiz.de/10005760643

Paywalls : monetizing online content

Pattabhiramaiah, Adithya; Sriram, S.; Manchanda, Puneet - In: Journal of marketing 83 (2019) 2, pp. 19-36

Persistent link: https://www.econbiz.de/10012175882

Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms

Balasubramanian, Sridhar; Bhattacharya, Shantanu; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 218-234

Persistent link: https://www.econbiz.de/10010515900

How do firms make money selling digital goods online?

Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341

Persistent link: https://www.econbiz.de/10010401317

Analysis of protection and pricing strategies for digital products under uncertain demand

Avinadav, Tal; Chernonog, Tatyana; Perlman, Yael - In: International journal of production economics 158 (2014), pp. 54-64

Persistent link: https://www.econbiz.de/10010438039

Optimal digital rights management with uncertain piracy

Sun, Daewon; Easley, Robert F.; Kim, Byung Cho - In: Decision sciences : DS 46 (2015) 1, pp. 165-191

Persistent link: https://www.econbiz.de/10011475784

Effect of inventory information discrepancy in a drop-shipping supply chain

Cheong, Taesu; Goh, Mark; Song, Sang Hwa - In: Decision sciences : DS 46 (2015) 1, pp. 193-213

Persistent link: https://www.econbiz.de/10011475787

The agency model for digital goods

Tan, Yinliang; Carrillo, Janice E.; Cheng, Hsing Kenneth - In: Decision sciences : DS 47 (2016) 4, pp. 628-660

Persistent link: https://www.econbiz.de/10011628066

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