Rehman, Shafique Ur; Bhatti, Anam; Mohamed, Rapiah; … - In: Journal of Global Entrepreneurship Research : JGER 9 (2019) 43, pp. 1-25
TPB and TAM elements and online shopping behavior. Moderating role of trust and commitment determined between consumer …-established frameworks of TAM and TPB theory. Findings reveal that perceived usefulness, perceived ease of use, attitude, subjective norms …