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B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty

Bakhtieva, Elina - 2017

reduced decision-making time, touchpoints have gained additional importance by yielding customer loyalty. Yet the existing … digital marketing strategy built around touchpoints and customer loyalty. This is especially relevant for B2B companies, which … developed. The framework aims to increase customer loyalty and focuses on channels/touchpoints, assets, skills, audience and …

Persistent link: https://www.econbiz.de/10012232497

Solving the crisis of immediacy : how digital technology can transform the customer experience

Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420

Persistent link: https://www.econbiz.de/10011514824

Designing satisfying service encounters : website versus store touchpoints

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

Persistent link: https://www.econbiz.de/10012819742

Managing the structure of tourism experiences : foundations for tourism design

Stienmetz, Jason; Kim, Jeongmi; Xiang, Zheng; … - In: Journal of destination marketing & management 19 (2021), pp. 1-8

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Seamless experience in the context of omnichannel shopping : scale development and empirical validation

Chang, Ya Ping; Li, Jingwen - In: Journal of retailing and consumer services 64 (2022), pp. 1-20

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Railway stations multi-situational experiences' offer : a touchpoints approach

Paquier, Marie-Catherine; Deparis, Martine; El Euch … - In: Revue d'économie régionale & urbaine : RERU (2021) 4, pp. 713-740

Persistent link: https://www.econbiz.de/10012806383

Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature

De Keyser, Arne; Verleye, Katrien; Lemon, Katherine N.; … - In: Journal of service research 23 (2020) 4, pp. 433-455

Persistent link: https://www.econbiz.de/10012391607

Here today, gone tomorrow? : mapping and modeling the pop-up retail customer journey

Rudkowski, Janice; Heney, Chelsea; Yu, Hong; Sedlezky, Sean - In: Journal of retailing and consumer services 54 (2020), pp. 1-25

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Strategic touchpoint management: how luxury brands can successfully attract millennials

Haug, Lara - 2020

Persistent link: https://www.econbiz.de/10012221776

B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...

Bakhtieva, Elina - In: Oeconomia Copernicana 8 (2017) 3, pp. 463-478

Persistent link: https://www.econbiz.de/10012228890