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The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive...
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Chapter 1. Exploring the Analytics Frontiers through Research and Pedagogy Amit V. Deokar, Ashish Gupta, Lakshmi Iyer, and Mary C. Jones Chapter 2. Introduction: Research and Research-in-Progress Anna Sidorova, Babita Gupta, and Barbara Dinter Chapter 3. Business Intelligence Capabilities...
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