Individuals perceive that scarce goods are more costly than non-scarce goods and the nature and status of these products explains why scant products are more desirable. Limited-edition shoes (LES) are currently trendy among the younger generations in Vietnam and can be seen as a new marketing...

The rapid advances in information and communications technologies, combined with increased social awareness of today's consumers, ushered in transformation in consumers' purchase behavior. This big shift away from the traditional ownership-based economy into a sharing economy is causing an...

Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this...