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Roca, David
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International journal of advertising : the quarterly review of marketing communications
4
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Sick of awards : hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, Saraí
;
Roca, David
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
Saved in:
2
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
3
Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
4
Creativity identity in Colombia : the advertising creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
5
Vanishing acts: Creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-681
Persistent link: https://www.econbiz.de/10010010204
Saved in:
6
How does femvertising work in a patriarchal context? : an unwavering consumer perspective
Amir, Aleena
;
Roca, David
;
Sadaf, Lubaba
;
Obaid, Asfia
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10014494113
Saved in:
7
Content analysis of the level of hegemonic masculine traits in Ghanaian alcohol advertisements
Bonsu-Owu, Henry Kojo
;
Roca, David
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 113-120)
.
2024
Persistent link: https://www.econbiz.de/10015064312
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