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The social shopping movement in China : from TaoBao to WeChat
Zhou, Wenkai - In: The SAGE handbook of social media marketing, (pp. 205-220). 2022
Persistent link: https://www.econbiz.de/10013368572
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The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
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Perceived power and smile intensity in service encounters
Yao, Qi; Wan, Qiuyan; Li, Shihao; Zhou, Wenkai; Yang, Zhilin - In: Marketing intelligence & planning 40 (2022) 3, pp. 372-387
Persistent link: https://www.econbiz.de/10013172969
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ChatGPT and marketing : analyzing public discourse in early Twitter posts
Zhou, Wenkai; Zhang, Chi; Wu, Linwan; Shashidhar, Meghana - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 693-706
Persistent link: https://www.econbiz.de/10014537372
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The impact of social class and service type on preference for AI service robots
Yao, Qi; Wu, Zhangjian; Zhou, Wenkai - In: International journal of emerging markets 17 (2022) 4, pp. 1049-1066
Persistent link: https://www.econbiz.de/10013363143
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Make the apps stand out : discoverability and perceived value are vital for adoption
Jiang, Ling; Zhou, Wenkai; Ren, Zhuoyi; Yang, Zhilin - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 494-513
Persistent link: https://www.econbiz.de/10013536252
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The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu; Xingyuan, Wang; Wang, Shuyang; Zhou, Wenkai; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
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To make your mouth water or not? : how field dependence/independence and occasion-setting cues affect consumers' food intake intention
Yao, Qi; Tao, Xiaofang; Zhou, Wenkai - In: European journal of marketing 56 (2022) 11, pp. 2862-2891
Persistent link: https://www.econbiz.de/10013457397
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An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi; Vorhies, Douglas W.; Zhou, Wenkai - In: The journal of brand management : an international journal 30 (2023) 5, pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
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Drivers of salespeople's AI acceptance : what do managers think?
Chen, Jing; Zhou, Wenkai - In: Journal of personal selling & sales management : JPSSM 42 (2022) 2, pp. 107-120
Persistent link: https://www.econbiz.de/10013361662