Showing 21 - 30 of 30
Persistent link: https://www.econbiz.de/10012144799
Persistent link: https://www.econbiz.de/10009384981
Persistent link: https://www.econbiz.de/10007590486
Persistent link: https://www.econbiz.de/10012652704
Persistent link: https://www.econbiz.de/10012819233
Persistent link: https://www.econbiz.de/10011656258
Persistent link: https://www.econbiz.de/10013502494
The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents from the Republic of Croatia. To test the hypotheses...
Persistent link: https://www.econbiz.de/10014520631
The main purpose of this paper is to identify and investigate the factors that influence the building and managing of luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors: accommodation quality, quality of gastronomy offers, premium...
Persistent link: https://www.econbiz.de/10014520704
The main purpose of this paper is to identify and investigate the factors that influence the building and managing of luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors: accommodation quality, quality of gastronomy offers, premium...
Persistent link: https://www.econbiz.de/10012887261