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The many faces of social media in business and economics research : taking stock of the literature and looking into the future
Tumasjan, Andranik - In: Journal of economic surveys 38 (2024) 2, pp. 389-426
Persistent link: https://www.econbiz.de/10014516922
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Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
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Follower segments within and across the social media networks of major professional sport organizations
Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 222-233
Persistent link: https://www.econbiz.de/10012254433
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Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry; Mayol, Alexandre - 2015
Persistent link: https://www.econbiz.de/10011303052
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Exploring the continuance intention of social networking websites : an empirical research
Hsu, Chia-lin; Yu, Chih-ching; Wu, Cou-chen - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 139-163
Persistent link: https://www.econbiz.de/10010356987
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry; Mayol, Alexandre - In: Revue d'économie industrielle 158 (2017) 2, pp. 101-127
Persistent link: https://www.econbiz.de/10011774325
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna; Gammoh, Bashar S.; Zhang, Lixuan; … - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
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Social networking and HRD
Roberts, Gaenor; Sambrook, Sally - In: Human resource development international : enhancing … 17 (2014) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10010506002