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Marketing comes to its senses : a bibliometric review and integrated framework of sensory experience in marketing

Wörfel, Philipp; Frentz, Florentine; Tautu, Caroline - In: European journal of marketing 56 (2022) 3, pp. 704-737

Persistent link: https://www.econbiz.de/10013173445

The effects of scent on consumer behaviour

Rimkute, Justina; Moraes, Caroline; Ferreira, Carlos - In: International journal of consumer studies 40 (2016) 1, pp. 24-34

Persistent link: https://www.econbiz.de/10011537836

Components of visual perception in marketing contexts : a conceptual framework and review

Sample, Kevin L.; Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 405-421

Persistent link: https://www.econbiz.de/10012290960

Product attributes and benefits : integrated framework and research agenda

Kalro, Hitesh; Joshipura, Mayank - In: Marketing intelligence & planning 41 (2023) 4, pp. 409-426

Persistent link: https://www.econbiz.de/10014313028

A systematic review of family business and consumer behaviour

Bargoni, Augusto; Alon, Ilan; Ferraris, Alberto - In: Journal of business research : JBR 158 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014281079

Bibliometric analysis on the evolution of knowledge structure of consumer behavior analysis in Telecommunications Policy

Oh, Jeesun; Kim, Jeeeun - 2018

This paper aim to conduct a bibliometric analysis on the evolution of knowledge structure of empirical analysis of consumer behaviour in Telecommunications Policy. The related studies on the Telecommunications Policy, the academic journal specialized in communication industry and service...

Persistent link: https://www.econbiz.de/10012004772

A bibliometric analysis on research trends in neuromarketing : current status and future directions

Oberoi, Sumit; Kansra, Pooja; Awasthi, Vedica - In: Digital influence on consumer habits : marketing …, (pp. 79-92). 2024

Persistent link: https://www.econbiz.de/10014553337

A bibliometric analysis of sport utility vehicle segment in the automobile industry : two decades study based on web of science database

Verma, Kavita; Malhotra, Kapil - In: International journal of business and emerging markets … 15 (2023) 2, pp. 135-156

Persistent link: https://www.econbiz.de/10014306806

Big data and sustainable consumption : a review and research agenda

Chandra, Shobhana; Verma, Sanjeev - In: Vision : the journal of business perspective 27 (2023) 1, pp. 11-23

Persistent link: https://www.econbiz.de/10014229692

Consumer behaviour and purchase intention for sport utility vehicles : a bibliometric analysis based on Web of Science database (2000-2021)

Verma, Kavita; Malhotra, Kapil - In: International journal of business competition and … 8 (2023) 4, pp. 223-239

Persistent link: https://www.econbiz.de/10015064270

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