This paper examines perceived hypocrisy when a failure is aligned with prior social performance. It is hypothesized that commitment to a CSR domain creates greater performance expectations thus exacerbating the effects when an aligned failure occurs. Study 1 demonstrates that failure alignment...

Corporate social responsibility (CSR) is integral to its strategy to promote long-term success and improve the community's well-being. It involves identifying and implementing strategies and procedures designed to promote ethical practices. The concept of CSR is crucial to a banking business's...