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Investigating the online customer experience : a B2B perspective

McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672

Persistent link: https://www.econbiz.de/10011774644

Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial

Kim, Eojina; Tang, Liang - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 897-924

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What do hotel customers complain about? : text analysis using structural topic model

Hu, Nan; Zhang, Ting; Gao, Baojun; Bose, Indranil - In: Tourism management : research, policies, practice 72 (2019), pp. 417-426

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The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

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Customer psychological empowerment as a critical source of customer engagement

Morrongiello, Caroline; N’Goala, Gilles; Kreziak, … - In: International studies of management and organization 47 (2017) 1, pp. 61-87

Persistent link: https://www.econbiz.de/10011657590

Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM

Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17

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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10012176591

Effect of Price, Promotion through Social Media, Brand Trust, Customer Satisfaction of Customer Loyalty

Usman, Osly; Fakhirah Novianawati, Masayu Rifdah - 2020

Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The …, Promotion Through Social Media, Brand Trust, Customer satisfaction will certainly result in high customer loyalty. The above …, Brand Trust, Customer Satisfaction …

Persistent link: https://www.econbiz.de/10014102579

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

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Identification of opinion trends using sentiment analysis of airlines passengers' reviews

Farzadnia, Siavash; Vanani, Iman Raeesi - In: Journal of air transport management 103 (2022), pp. 1-12

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