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Will in-flight virtual reality increase the enjoyment of flight for anxious passengers?
Gafur, Hibar Syahrul; Sari, Hasrini; Yudhistira, Titah - In: Cogent business & management 10 (2023) 2, pp. 1-20
level between two data groups: high and low anxiety. Perceived enjoyment is the main predictor that significantly affects … to pay does not influence perceived enjoyment. Attitude toward using in-flight VR influences both groups' intention to …
Persistent link: https://www.econbiz.de/10014505001
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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
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Conceptualising and modelling virtual product experience for online retailers
Algharabat, Raed S. - In: International journal of internet marketing and … 8 (2014) 4, pp. 300-319
Persistent link: https://www.econbiz.de/10011349108
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Increasing donation intentions toward endangered species : an empirical study on the mediating role of psychological and technological elements of VR
Moriuchi, Emi; Murdy, Samantha - In: Psychology & marketing 39 (2022) 7, pp. 1302-1321
Persistent link: https://www.econbiz.de/10013280096
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Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions
Saprikis, Vaggelis; Avlogiaris, Giorgos; Katarachia, … - In: Inventi impact: retailing & consumer services (2020) 4, pp. 195-207
Persistent link: https://www.econbiz.de/10012416466
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The virtual reality hardware acceptance model (VR-HAM) : extending and individuating the technology acceptance model (TAM) for virtual reality hardware
Manis, Kerry T.; Choi, Danny Woosik - In: Journal of business research : JBR 100 (2019), pp. 503-513
Persistent link: https://www.econbiz.de/10012024001
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Does "being there" matter? : the impact of web-based and virtual world's shopping experiences on consumer purchase attitudes
Baker, Elizabeth White; Hubona, Geoffrey S.; Srite, Mark - In: Information & management : the internat. journal of … 56 (2019) 7, pp. 1-14
Persistent link: https://www.econbiz.de/10012109452