Narrow search
Showing 1 - 10 of 24,531
Cover Image
When Celebrities Speak : A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
Alatas, Vivi - 2019
change their beliefs. To do so, we conducted a nationwide Twitter experiment in Indonesia with 46 high-profile celebrities … beliefs about vaccination and knowledge of immunization-seeking behavior by one's network. Taken together, the findings …
Persistent link: https://www.econbiz.de/10012891778
Cover Image
When Celebrities Speak : A Nationwide Twitter Experiment Promoting Vaccination In Indonesia
Alatas, Vivi - 2019
change their beliefs. To do so, we conducted a nationwide Twitter experiment in Indonesia with 46 high-profile celebrities … beliefs about vaccination and knowledge of immunization-seeking behavior by one's network. Taken together, the findings …
Persistent link: https://www.econbiz.de/10012479542
Cover Image
When celebrities speak : a nationwide twitter experiment promoting vaccination in Indonesia
Alatas, Vivi; Chandrasekhar, Arun G.; Mobius, Markus; … - 2019
Persistent link: https://www.econbiz.de/10011997272
Cover Image
Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm : A Large-Scale Ad Experiment
Larsen, Bradley J.; Hetherington, Marc J.; Greene, Steven; … - National Bureau of Economic Research - 2022
We report a large-scale randomized controlled trial designed to assess whether the partisan cue of a provaccine message from Donald Trump would induce Americans to get COVID-19 vaccines. Our study involved presenting a 27-second advertisement to millions of U.S. YouTube users in October 2021....
Persistent link: https://www.econbiz.de/10013190990
Cover Image
Celebrity endorsement and impulsive buying intentions in social commerce : the case of Instagram in Indonesia : celebrity endorsement
Zhu, Yu-Qian; Amelin, Dinna; Yen, David C. - In: Journal of electronic commerce in organizations : the … 18 (2020) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012182746
Cover Image
The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia
Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221
To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...
Persistent link: https://www.econbiz.de/10012262031
Cover Image
The role of celebrity endorser toward brand attitude and purchase intention : a study from Indonesia
Putri, Riyana; Roostika, Ratna - 2021
Persistent link: https://www.econbiz.de/10012802868
Cover Image
Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia
Saputri, M. E.; Sarawati, T. G.; Oktafani, F. - In: Managing learning organization in industry 4.0 : …, (pp. 77-86). 2020
Persistent link: https://www.econbiz.de/10012259358
Cover Image
The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
Febriyantoro, Mohamad Trio; Mulyadi, Tirta; Hendrayani, Eka - In: Cogent business & management 11 (2024) 1, pp. 1-15
Despite the growing popularity and commercial potential of live streaming, research on live streaming trade is still in its early stages. Moreover, previous studies have produced inconsistent results regarding the influence of digital celebrity perceptions on consumer shopping intentions....
Persistent link: https://www.econbiz.de/10014521061
Cover Image
The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151