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The adoption of green market orientation in logistic industries : empirical evidence from Vietnamese SMEs

Ngo, Quang-Huy - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-25

Recently, the Vietnamese government established an ambitious plan that strongly promotes the development of the logistic industry. However, there is an environmental concern regarding this development. In addition, adopting environmental management practices may reduce the performance of small...

Persistent link: https://www.econbiz.de/10014289265

Green human capital readiness and business performance : do green market orientation and green supply chain management matter?

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Green materialities : marketing and the socio-material construction of green products

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Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers

Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of innovation and sustainable … 9 (2015) 2, pp. 168-187

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Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia

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Greenwash and green trust : the mediation effects of green consumer confusion and green perceived risk

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Impediments to adoption of green products : an ISM analysis

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An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability

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Drivers of green product adoption : the role of green perceived value, green trust and perceived quality

Cheung, Ronnie; Lam, Aris Y. C.; Lau, Mei Mei - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 232-245

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