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Consumer behaviour
59
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Chintagunta, Pradeep K.
274
Chintagunta, Pradeep
56
Vilcassim, Naufel
27
Vilcassim, Naufel J.
24
Manchanda, Puneet
21
Chu, Junhong
16
Dubé, Jean-Pierre
16
Kadiyali, Vrinda
15
Nair, Harikesh
15
Sriram, S.
15
Venkataraman, Sriram
12
Desai, Preyas
11
Cebollada, Javier
10
Dong, Xiaojing
10
Liu, Hongju
10
Ozturk, O. Cem
10
Zhu, Ting
10
Nair, Harikesh S.
9
Goldberg, Jessica
8
Goli, Ali
8
Kim, Minki
8
Macis, Mario
8
Desiraju, Ramarao
7
Narayanan, Sridhar
7
Rossi, Federico
7
Bonfrer, André
6
Dhar, Sanjay K.
6
Gopinath, Shyam
6
Lambrecht, Anja
6
Neelamegham, Ramya
6
Rossi, Peter E.
6
Song, Inseong
6
Briesch, Richard A.
5
Franses, Philip Hans
5
He, Cheng
5
Jain, Dipak C.
5
Misra, Kanishka
5
Muller, Eitan
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5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Marketing Science
27
Journal of marketing research : JMR
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Management Science
16
Quantitative Marketing and Economics
11
Journal of marketing
8
Quantitative marketing and economics : QME
8
Journal of applied econometrics
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Marketing science
7
Chicago Booth School of Business Research Paper
5
Journal of marketing research
5
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Marketing Letters
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Research Papers / Graduate School of Business, Stanford University
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Research paper series / Stanford Graduate School of Business
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The journal of business : B
4
Chicago Booth Research Paper
3
European journal of operational research : EJOR
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3
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2
Journal of Applied Econometrics
2
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1
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1
Discussion paper series / IZA
1
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1
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ECONIS (ZBW)
198
OLC EcoSci
84
RePEc
75
EconStor
1
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1
Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
Saved in:
2
Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?
Kadiyali, Vrinda
- In:
The journal of business : B
69
(
1996
)
4
,
pp. 459-487
Persistent link: https://www.econbiz.de/10001207974
Saved in:
3
A random-coefficients logit brand-choice model applied to panel data
Jain, Dipak
- In:
Journal of business & economic statistics : JBES ; a …
12
(
1994
)
3
,
pp. 317-328
Persistent link: https://www.econbiz.de/10001167097
Saved in:
4
An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
Saved in:
5
Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
;
Germann, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012522220
Saved in:
6
Frontiers: breaking the glass ceiling : empowering female entrepreneurs through female mentors
Germann, Frank
;
Anderson, Stephen J.
;
Chintagunta, …
- In:
Marketing science
43
(
2024
)
2
,
pp. 244-253
Persistent link: https://www.econbiz.de/10014529183
Saved in:
7
Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis
Chintagunta, Pradeep K.
;
Kadiyali, Vrinda
;
Vilcassim, …
- In:
The journal of business : B
79
(
2006
)
6
,
pp. 2761-2787
Persistent link: https://www.econbiz.de/10003420861
Saved in:
8
Extending the Rotterdam model to test hierarchical market structures
Vilcassim, Naufel
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10001090748
Saved in:
9
Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
Saved in:
10
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
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