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Countercyclical pricing : a consumer heterogeneity explanation

Guler, Ali Umut; Misra, Kanishka; Vilcassim, Naufel - In: Economics letters 122 (2014) 2, pp. 343-347

Persistent link: https://www.econbiz.de/10010395677

Structural demand estimation with varying product availability

Bruno, Hernán A.; Vilcassim, Naufel - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1126-1131

Persistent link: https://www.econbiz.de/10003791807

When talk is "free" : the effect of tariff structure on usage under two- and three-part tariffs

Ascarza, Eva; Lambrecht, Anja; Vilcassim, Naufel - In: Journal of marketing research : JMR 49 (2012) 6, pp. 882-899

Persistent link: https://www.econbiz.de/10009688784

Price discrimination in service industries

Lambrecht, Anja; Seim, Katja; Vilcassim, Naufel; … - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 423-438

Persistent link: https://www.econbiz.de/10009565412

easyJet® pricing strategy : should low-fare airlines offer last-minute deals?

Koenigsberg, Oded; Muller, Eitan; Vilcassim, Naufel - In: Quantitative marketing and economics : QME 6 (2008) 3, pp. 279-297

Persistent link: https://www.econbiz.de/10003765610

1995 AMA Winter Educators' Conference

Stewart, David W. (ed.); Vilcassim, Naufel (contributor) - Winter Educators' Conference <1995, La Jolla, Calif.> - 1995

Persistent link: https://www.econbiz.de/10013274830

Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market

Kadiyali, Vrinda; Chintagunta, Pradeep; Vilcassim, Naufel - In: Marketing Science 19 (2000) 2, pp. 127-148

The issue of “power” in the marketing channels for consumer products has received considerable attention in both academic and practitioner journals as well as in the popular press. Our objective in this paper is to provide an empirical method to measure the power of channel members and to...

Persistent link: https://www.econbiz.de/10008787717

Product line extensions and competitive market interactions: An empirical analysis

Kadiyali, Vrinda; Vilcassim, Naufel; Chintagunta, Pradeep - In: Journal of Econometrics 89 (1998) 1-2, pp. 339-363

Persistent link: https://www.econbiz.de/10005285426

Product line extensions and competitive market interactions: An empirical analysis

Kadiyali, Vrinda; Vilcassim, Naufel; Chintagunta, Pradeep - In: Journal of econometrics 89 (1999) 1, pp. 339-364

Persistent link: https://www.econbiz.de/10006786600

A Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market - Private label or not, the retailer gets a...

Kadiyali, Vrinda; Chintagunta, Pradeep; Vilcassim, Naufel - In: Marketing science : the marketing journal of the … 19 (2000) 2, pp. 127-148

Persistent link: https://www.econbiz.de/10006907281