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Ozuem, Wilson
74
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56
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48
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24
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18
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16
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1
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
Saved in:
2
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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3
The role of social media in internet banking transition during COVID-19 pandemic : using multiple methods and sources in qualitative research
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502713
Saved in:
4
Understanding the accessibility of retail mobile banking during the COVID-19 pandemic
Naeem, Muhammad
;
Ozuem, Wilson
;
Ward, Philippa
- In:
International journal of retail and distribution management
50
(
2022
)
7
,
pp. 860-879
Persistent link: https://www.econbiz.de/10013398134
Saved in:
5
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
6
Effects of online brand communities on millennials' brand loyalty in the fashion industry
Ozuem, Wilson
;
Willis, Michelle
;
Howell, Kerry
;
Helal, Guida
- In:
Psychology & Marketing
38
(
2021
)
5
,
pp. 774-793
Persistent link: https://www.econbiz.de/10012535700
Saved in:
7
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic : An actor–network theory perspective
Ozuem, Wilson
;
Ranfagni, Silvia
;
Willis, Michelle
; …
- In:
Psychology & Marketing
38
(
2021
)
9
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10012633138
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8
Dynamics of user-generated content and service failure recovery : evidence from millennials
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 600-631
Persistent link: https://www.econbiz.de/10014430702
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9
Uncovering and addressing the challenges in the adoption of e-procurement system : adoption process stages in SMEs
Naeem, Muhammad
- In:
International journal of information systems and supply …
14
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012496516
Saved in:
10
Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic
Naeem, Muhammad
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430617
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