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Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?
Khare, Arpita; Khare, Anshuman; Mukherjee, Sourjo; … - In: Journal of international consumer marketing 28 (2016) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10011459960
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Role of group cohesiveness in targeted mobile promotions
Gupta, Reetika; Mukherjee, Sourjo; Jayarajah, Kasthuri - In: Journal of business research : JBR 127 (2021), pp. 216-227
Persistent link: https://www.econbiz.de/10012494425
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Brand activism : does courting controversy help or hurt a brand?
Mukherjee, Sourjo; Althuizen, Niek - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 772-788
Persistent link: https://www.econbiz.de/10012494715
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In families we trust : family firm branding and consumer's reaction to product harm crisis
Datta, Subhadeep; Mukherjee, Sourjo - In: Journal of business research : JBR 151 (2022), pp. 257-268
Persistent link: https://www.econbiz.de/10013459190
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Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo; Musarra, Giuseppe; Banerjee, Sourindra - In: Industrial marketing management : the international … 112 (2023), pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
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Affinity to mnemonic features of social media : antecedent and consequences
Mookherjee, Satadruta; Mohanty, Smaraki; Mukherjee, Sourjo - In: Journal of consumer behaviour 22 (2023) 6, pp. 1330-1347
Persistent link: https://www.econbiz.de/10014440172
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Who is next? : consumer reaction to CEO succession in family firms
Datta, Subhadeep; Mukherjee, Sourjo - In: Journal of family business management : JFBM 14 (2024) 1, pp. 28-44
Persistent link: https://www.econbiz.de/10014524912
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal - In: Marketing intelligence & planning 32 (2014) 3, pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
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Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596