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Consumer behaviour
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13,870
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13,165
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10,362
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8,798
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8,742
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7,159
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6,622
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6,608
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4,708
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4,578
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4,400
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4,334
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Han, Heesup
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109
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105
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102
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96
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91
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91
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89
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89
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86
Pelsmacker, Patrick de
85
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84
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83
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82
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80
Eisend, Martin
79
Loureiro, Sandra Maria Correia
78
Septianto, Felix
77
Usman, Osly
77
Walsh, Gianfranco
75
Anderson, Simon P.
73
Chintagunta, Pradeep K.
72
Agarwal, Sumit
71
Nayga, Rodolfo M.
71
Paul, Justin
69
Bagozzi, Richard P.
68
Laroche, Michel
68
Skiera, Bernd
68
Stavins, Joanna
67
Verhoef, Peter C.
66
Wansink, Brian
66
Kreutzer, Ralf T.
65
Bruhn, Manfred
64
Goldfarb, Avi
63
Ko, Eunju
62
Rajagopal
62
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849
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Psychology & marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of retailing
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2,915
RePEc
1,513
EconStor
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BASE
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OLC EcoSci
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date (oldest first)
1
The path to people's responses to native
advertising
in social media : a perspective of self-presentational desire
Yang, Yanwu
;
Gao, Ting (Lisa)
- In:
Information & management : the internat. journal of …
58
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
Saved in:
2
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
3
Influencer
advertising
on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
4
Predicting consumer avoidance of native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
5
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
Saved in:
6
Users awareness of native
advertising
from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
Newsfeed native
advertising
on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi
;
Kim, Seunghyun
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
Saved in:
8
Negative consequences of storytelling in native
advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
9
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
10
Digital consumer engagement : examining the impact of native
advertising
exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
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