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Consumer behaviour
83,890
Konsumentenverhalten
81,441
Social Web
20,880
Social web
20,849
Werbung
13,917
Online-Marketing
13,282
Internet marketing
13,166
Advertising
11,390
Theorie
10,940
Theory
10,738
Relationship marketing
10,486
Beziehungsmarketing
10,449
Brand management
8,875
Markenführung
8,820
Brand image
7,230
Markenimage
7,194
Online-Handel
6,732
Online retailing
6,718
USA
6,313
Werbewirkung
6,037
Customer satisfaction
5,991
Advertising effects
5,943
United States
5,917
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5,889
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5,823
Deutschland
5,794
E-commerce
5,613
Germany
5,031
Markenartikel
4,763
Brand
4,689
Service quality
4,623
Dienstleistungsqualität
4,574
Einzelhandel
4,445
Retail trade
4,379
Marketingmanagement
4,173
Marketing management
4,136
Viral marketing
4,109
Virales Marketing
4,107
Experiment
3,776
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3,666
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26,100
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321
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39
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2,334
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1,244
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733
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Han, Heesup
124
Belk, Russell W.
123
Mattila, Anna S.
112
Phau, Ian
109
Grunert, Klaus G.
105
Bauer, Hans H.
102
Huber, Frank
101
Gierl, Heribert
96
Dwivedi, Yogesh Kumar
92
Kaiser, Harry M.
91
Herrmann, Andreas
89
Wiedmann, Klaus-Peter
89
Lusk, Jayson L.
86
Pelsmacker, Patrick de
86
Sheth, Jagdish N.
84
Foxall, Gordon R.
83
Grewal, Dhruv
82
Khare, Arpita
80
Eisend, Martin
79
Loureiro, Sandra Maria Correia
78
Septianto, Felix
77
Usman, Osly
77
Walsh, Gianfranco
75
Anderson, Simon P.
73
Chintagunta, Pradeep K.
72
Agarwal, Sumit
71
Nayga, Rodolfo M.
71
Paul, Justin
70
Bagozzi, Richard P.
68
Laroche, Michel
68
Skiera, Bernd
68
Verhoef, Peter C.
68
Stavins, Joanna
67
Wansink, Brian
66
Kreutzer, Ralf T.
65
Bruhn, Manfred
64
Goldfarb, Avi
63
Ko, Eunju
62
Rajagopal
62
Bruwer, Johan
61
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National Bureau of Economic Research
632
Springer Fachmedien Wiesbaden
270
IGI Global
152
OECD
70
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
61
American Marketing Association
46
Verlag Dr. Kovač
39
Information Resources Management Association
34
Books on Demand GmbH <Norderstedt>
33
International Energy Agency
31
Edward Elgar Publishing
29
Nomos Verlagsgesellschaft
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C.E.P.R. Discussion Papers
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European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Friedrich-Schiller-Universität Jena
22
Université Paris-Dauphine (Paris IX)
22
Haufe-Lexware GmbH & Co. KG
21
Nordic Council of Ministers
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Zentralausschuss der Werbewirtschaft
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Springer Gabler <Firma>
19
Universität Mannheim
19
EconWPA
14
European Society for Opinion and Marketing Research
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INSEAD
14
Organisation for Economic Co-operation and Development
14
Springer International Publishing
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Springer-Verlag GmbH
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
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12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Peter Lang GmbH
12
RWTH Aachen
12
Shaker Verlag
12
World Bank
12
Axel-Springer-Verlag
11
Christian-Albrechts-Universität zu Kiel
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
World Bank Group
11
epubli GmbH
11
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Journal of business research : JBR
2,329
Journal of retailing and consumer services
2,082
International journal of hospitality management
864
International journal of consumer studies
783
Psychology & marketing
757
NBER working paper series
630
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
SpringerLink / Bücher
594
Working paper / National Bureau of Economic Research, Inc.
510
European Journal of Marketing
508
Management science : journal of the Institute for Operations Research and the Management Sciences
483
Journal of Consumer Marketing
479
Technological forecasting & social change : an international journal
458
NBER Working Paper
455
Journal of advertising research
437
Tourism management : research, policies, practice
430
Asia Pacific journal of marketing and logistics
417
European journal of marketing : EJM
416
Journal of marketing research : JMR
415
The journal of product & brand management
408
Journal of marketing communications
396
Journal of marketing
388
The journal of brand management : an international journal
386
Journal of travel and tourism marketing
385
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
379
Journal of marketing management : MM
372
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of international consumer marketing
339
Journal of retailing
339
Cogent business & management
338
International journal of internet marketing and advertising : IJIMA
328
Marketing letters : a journal of research in marketing
321
Journal of the Academy of Marketing Science
320
International journal of advertising : the review of marketing communications
317
Journal of business ethics : JOBE
312
Journal of consumer behaviour : an international research review
305
Marketing intelligence & planning
305
Journal of fashion marketing and management
304
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ECONIS (ZBW)
111,601
Other ZBW resources
3,851
USB Cologne (EcoSocSci)
2,915
RePEc
1,513
EconStor
883
BASE
191
OLC EcoSci
54
USB Cologne (business full texts)
31
ArchiDok
9
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Showing
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41
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
42
The influence of social media
advertising
on consumer behaviour
Al Akayleh, Fayq
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
Saved in:
43
Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J
;
Thanushree H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
Saved in:
44
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
45
Advertising
and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
46
Exploring the impact of consumer generated
advertising
(CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
47
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
48
Consumer attitudes toward social network
advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
49
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
50
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
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