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The effect of flow on implicit memory of in-game brand placements

Kazakova, Snezhanka; Cauberghe, Verolien; Thijs, Dieter - In: Current insights and future trends : [extended versions …, (pp. 249-259). 2012

Persistent link: https://www.econbiz.de/10009748095

The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement

Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: Current insights and future trends : [extended versions …, (pp. 69-79). 2012

Persistent link: https://www.econbiz.de/10009748175

What makes crisis response strategies work? : the impact of crisis involvement and message framing

Claeys, An-Sofie; Cauberghe, Verolien - In: Journal of business research : JBR 67 (2014) 2, pp. 182-189

Persistent link: https://www.econbiz.de/10010238349

How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos

Hudders, Liselot; Cauberghe, Verolien; Faseur, Tine; … - In: Advertising in new formats and media : current research …, (pp. 361-378). 2016

Persistent link: https://www.econbiz.de/10011473460

Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators

Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 785-810

Persistent link: https://www.econbiz.de/10010467578

The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses

Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 297-308

Persistent link: https://www.econbiz.de/10008760277

Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses

Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273

Persistent link: https://www.econbiz.de/10009778508

Context effects of TV programme-induced interactivity and telepresence on advertising responses

Cauberghe, Verolien; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 641-663

Persistent link: https://www.econbiz.de/10009349595

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads

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