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Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments : analysis of consumer preferences and purchasing behaviors

Pranta, Arnob Dhar; Tareque Rahaman, Md.; Reazuddin … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-13

lot of attention as environmental sustainability in the fashion business is growing attention. In order to investigate … the customer attitudes, opinions and motives towards sustainable fashion recycled materials in particular, this phase …

Persistent link: https://www.econbiz.de/10015072098

A systematic review and future research agenda for sustainable fashion in the apparel industry

Sinha, Pragati; Sharma, Monica; Agrawal, Rajeev - In: Benchmarking : an international journal 30 (2023) 9, pp. 3482-3507

Persistent link: https://www.econbiz.de/10014502489

Ethical consumption patterns and the link to purchasing sustainable fashion

Henninger, Claudia E.; Singh, Pallavi - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 103-126). 2017

Persistent link: https://www.econbiz.de/10012220604

Sustainable marketing activities of traditional fashion market and brand loyalty

Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301

Persistent link: https://www.econbiz.de/10012417131

How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832

Social cynicism, greenwashing, and trust in green clothing brands

Policarpo, Manoela Costa; Apaolaza, Vanessa; Hartmann, … - In: International journal of consumer studies 47 (2023) 5, pp. 1950-1961

Persistent link: https://www.econbiz.de/10014335655

Creating a sustainable future : insights into brand marketing in the luxury fashion industry

Kaur, Harpreet; Choudhary, Shruti; Manoj, Adarsh; … - In: Cogent business & management 11 (2024) 1, pp. 1-17

contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to …

Persistent link: https://www.econbiz.de/10014526514

Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning

Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Journal of global marketing 33 (2020) 5, pp. 377-395

Persistent link: https://www.econbiz.de/10012313056

Organizing means-ends decoupling : core-compartment separations in fast fashion

Stål, Herman I.; Corvellec, Hervé - In: Business & society 61 (2022) 4, pp. 857-885

Persistent link: https://www.econbiz.de/10013175775

Luxury, slow and fast fashion : a case study on the (un)sustainable creating of shared values

MacGregor Pelikánová, Radka; Sani, Margherita - In: Equilibrium : quarterly journal of economics and … 18 (2023) 3, pp. 813-851

Persistent link: https://www.econbiz.de/10014430645