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How marketers influence produc...
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Innovation management
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Nijssen, E. J.
51
Nijssen, Edwin J.
30
Borgh, Michel van der
9
Douglas, Susan P.
9
Hillebrand, Bas
9
Nijssen, Ed
6
Schepers, Jeroen J. L.
6
Frambach, Ruud T.
5
Jong, Ad de
5
Guenzi, Paolo
4
Nijssen, Ed J.
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3
Elbertsen, Liane
3
Frambach, Rudolf T.
3
Kemp, Ron
3
Kemp, Ron G.M.
3
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2
Bommel, Ties van
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Braam, Geert J.M.
2
Heijden, Gielis A. H. van der
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Herk, Hester van
2
Langerak, Fred
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Lieshout, Karin F.M.
2
Mahieu, Ronald J.
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Nijholt, Jurriaan J.
2
Raassens, Néomie
2
Schepers, Jeroen
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Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
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Industrial marketing management : the international journal for industrial and high-tech firms
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6
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6
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4
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11
Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
-
1996
Persistent link: https://www.econbiz.de/10000952465
Saved in:
12
The role of market research companies in the new product development process
Nijssen, E. J.
;
Frambach, Rudolf T.
;
Loon, Saskia A. C. van
-
1996
Persistent link: https://www.econbiz.de/10000952471
Saved in:
13
The battle of the brands : the formulation and explorative empirical testing of a typology of strategic reactions of leading national brands against private labels
Nijssen, E. J.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000962254
Saved in:
14
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
15
Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships
Nijssen, E. J.
;
Herk, Hester van
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 91-115
Persistent link: https://www.econbiz.de/10003859527
Saved in:
16
Customer orientation and future market focus in NSD
Hillebrand, Bas
;
Kemp, Ron
;
Nijssen, E. J.
- In:
Journal of service management
22
(
2011
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10009010794
Saved in:
17
Introduction to the special issue: Sales and innovation
Jong, Ad de
;
Verbeke, Willem J. M. I.
;
Nijssen, E. J.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 643-646
Persistent link: https://www.econbiz.de/10010375938
Saved in:
18
Don't just fix it, make it better! : using frontline service employees to improve recovery performance
Heijden, Gielis A. H. van der
;
Schepers, Jeroen J. L.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 515-530
Persistent link: https://www.econbiz.de/10010126691
Saved in:
19
Effective configurations of value creation and capture capabilities : extending Treacy and Wiersema's value disciplines
Zacharias, Nicolas A.
;
Nijssen, E. J.
;
Stock-Homburg, Ruth
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4121-4131
Persistent link: https://www.econbiz.de/10011553937
Saved in:
20
Exploring CRM effectiveness : an institutional theory perspective
Hillebrand, Bas
;
Nijholt, Jurriaan J.
;
Nijssen, E. J.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 592-608
Persistent link: https://www.econbiz.de/10009297193
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