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Strategische Preispolitik im Retailbanking : eine empirische Analyse am Beispiel einer Großsparkasse
Stöppel, Jörn - 2009
Persistent link: https://www.econbiz.de/10003837132
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Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.; Ozcan, Timucin - In: Journal of retailing and consumer services 16 (2009) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003837502
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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Impact of QoS on internet user welfare
Schwartz, Galina; Shetty, Nikhil; Walrand, Jean - In: Internet and network economics : 4th international …, (pp. 716-723). 2008
Persistent link: https://www.econbiz.de/10003792985
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Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee; Mattila, Anna S. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
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Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy; Raghubir, Priya; Brosh, Gili; Monroe, Kent B. - In: Journal of retailing 84 (2008) 4, pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
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Strategic price decision inducing consumer rationing : theory and evidence
Huh, Kwang-sook - In: The Korean economic review 24 (2008) 1, pp. 233-257
Persistent link: https://www.econbiz.de/10003795900
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Impact of price on mobile subscription and revenue
Samanta, Swadesh Kumar; Woods, John; Ghanbari, Mohammed - In: Journal of revenue and pricing management 7 (2008) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10003798100
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Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
Woisetschläger, David M.; Evanschitzky, Heiner; … - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10003807764
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Generalisierte kanonische Zentroid-Plots : ein Ansatz zur grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise
Eisenbeiß, Maik; Eschweiler, Maurice - In: Marketing : ZFP ; journal of research and management 31 (2009) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10003810165