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Consumption practices of counterfeit luxury goods in the Italian context

Gistri, Giacomo; Romani, Simona; Pace, Stefano; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 364-374

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Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption

Querci, Ilaria; Barbarossa, Camilla; Romani, Simona; … - In: Psychology & marketing 39 (2022) 10, pp. 1888-1901

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Counterfeiting of luxury brands : opportunity beyond the threat

Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; … - In: Luxury marketing : a challenge for theory and practice, (pp. 295-315). 2013

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Does counterfeiting affect luxury customer-based brand equity?

Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 567-580

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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand

Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: The journal of product & brand management 25 (2016) 5, pp. 452-464

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Il ruolo della comunicazione nella relazione consumatore-insegna commerciale

Gabrielli, Veronica; Balboni, Bernardo; Grappi, Silvia - In: MERCATI E COMPETITIVITÀ 2007/2 (2007) 2, pp. 159-172

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The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality

Grappi, Silvia; Bergianti, Francesca; Gabrielli, Veronica; … - In: Journal of business research : JBR 170 (2024), pp. 1-17

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Does counterfeiting affect luxury customer-based brand equity?

Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2012) 7, pp. 567-581

Persistent link: https://www.econbiz.de/10009973157

Componenti valutative e comportamentali della fedeltà al punto vendita

Galli, Giovanna; Gabrielli, Veronica; Martinelli, Elisa; … - In: MERCATI E COMPETITIVITÀ 2006/1 (2006) 1

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Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand

Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: Journal of Product & Brand Management 25 (2016) 5, pp. 452-464

Purpose Taking the consumer perspective, this paper aims to investigate the effect of counterfeiting awareness on consumer advocacy behaviour towards the brand in a specific context, that is, the luxury brand context. Design/methodology/approach The authors conducted two surveys among actual and...

Persistent link: https://www.econbiz.de/10014897394

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